The 2025 Super Bowl was more than just an epic clash between the Kansas City Chiefs and the Philadelphia Eagles—it was a star-studded fashion event, with celebrities, players, and performers draped in dazzling jewelry that caught the world's attention. From statement necklaces to luxurious watches and symbolic accessories, the night was filled with unforgettable jewelry moments. 

Here’s a closer look at some of the most noteworthy pieces that stole the show:

Taylor Swift’s Meaningful Accessories

Taylor Swift is no stranger to hidden messages in her outfits, and her Super Bowl jewelry was no exception. The pop icon, who was there to support her boyfriend Travis Kelce, wore over $60,000 worth of jewelry. The standout piece? A custom gold and ruby "T" necklace by Lorraine Schwartz, repurposed from a thigh chain she wore at the Grammy Awards. Fans speculated the "T" could stand for Taylor, Travis, or even Touchdown, making it the ultimate subtle nod to her relationship.

The rubies and diamonds in her jewelry choices were a clever way to show her support for the Chiefs, blending luxury with sentimentality in classic Taylor Swift fashion.

Brittany Mahomes’ $73,000 Diamond Necklace

Brittany Mahomes, the wife of Chiefs' quarterback Patrick Mahomes, also made a major jewelry statement. She stunned in a VRAI Mixed Shaped Double Strand Tennis Necklace valued at a staggering $73,000. The sparkling diamonds perfectly complemented her elegant all-white ensemble, making her stand out in the VIP suite alongside Taylor Swift and Kylie Kelce.

Jon Batiste Bird Brooches

Jon Batiste brought his signature elegance to the Super Bowl with a sophisticated yet sparkling jewelry selection from Tiffany & Co. Complementing his sleek all-black Paul Smith suit, Batiste adorned his lapel with two striking Jean Schlumberger by Tiffany Bird on a Rock brooches—one featuring a dazzling diamond over 12 carats and the other set with a breathtaking 60-carat citrine.

His look was further elevated with a Tiffany Lock bangle in white gold, fully encrusted with pavé diamonds, and a Tiffany T1 ring in white gold, featuring both baguette and pavé diamonds. The mix of timeless sophistication and modern sparkle made Batiste’s ensemble one of the most memorable jewelry moments of the night.

Tom Brady’s $740,000 Watch

Even off the field, Tom Brady knows how to command attention. Making his Super Bowl commentary debut, the legendary quarterback sported a Jacob & Co Yellow Sapphire Caviar Tourbillon watch worth a jaw-dropping $740,000.

The high-end timepiece featured:

• Intricate gem-set detailing
• A luxurious yellow sapphire case
• An elegant design that matched his gray suit perfectly

Brady’s choice of wristwear was a reminder that even in retirement, he’s still playing in the big leagues—at least when it comes to fashion.

SZA’s Red-Hot Diamonds

Taking the halftime stage alongside Kendrick Lamar, SZA wowed the crowd in an all-red leather ensemble styled by Alejandra LaPilusa. But it was her jewelry that added extra flair to the performance.

Her accessories included a custom diamond "Lana" necklace, which was a standout against her lace-up leather pants, a fur hip belt, and a Born X Raised jacket. The bold, sparkling look was a perfect match for the dramatic Super Bowl stage.

Kendrick Lamar’s Statement Necklace

During the halftime show, Kendrick Lamar made headlines not just for his performance but for his bold jewelry choice. He wore a massive "A" chain necklace, which had fans speculating about its meaning. Many believe it was a nod to his “A minor” lyric from “Not Like Us,” while others saw it as a deeper message.

The chunky, eye-catching chain added to the power and intensity of his performance, solidifying Lamar’s reputation for blending fashion, symbolism, and music.

Other Jewelry Highlights from the Super Bowl

Beyond the VIP suite and halftime stage, there were plenty of other jaw-dropping jewelry moments at the game:

• Patrick Mahomes was seen wearing a subtle but stylish diamond chain, proving that even on the field, athletes love to accessorize.
• Kylie Kelce, wife of Jason Kelce, opted for understated elegance, pairing her Chiefs gear with minimalist diamond studs and a delicate gold necklace for a chic yet practical look.

Final Thoughts: The Super Bowl’s Jewelry Power Play

From celebrities in the VIP suite to players and performers on the field, the Super Bowl was as much about high-end jewelry as it was about football. These statement pieces didn’t just add glamour—they told stories of love, loyalty, and luxury.

Whether it was Taylor Swift’s sentimental necklace, Brittany Mahomes’ show-stopping diamonds, or Tom Brady’s seven-figure watch, one thing was clear: at the Super Bowl, jewelry is just as much of a spectacle as the game itself.

To find your own note-worthy statement jewelry—whether it's a dazzling diamond necklace, a bold bracelet, or a timeless watch—make an appointment with us at Springer's Jewelers and let us help you shine.