While diamonds are one of the hardest natural substances found on earth, they still require care to avoid chips and to keep them looking as brilliant as when you received it.

Using Household Cleaners:

Using a mix of mild soap (we recommend Simple Green) and warm water, gently dip your jewelry into the cleaning solution and use only a soft brush. Thoroughly rinse in lukewarm water.

Dirty Little Diamond Cleaning Kit:

Dirty Little Diamond's unique hybrid formula is pH-balanced, water-based and contains Microsuds Tech to provide an even silkier finish to help protect against micro-marring or light surface scratches caused by dragging particles across highly-polished surfaces during the cleaning process. Available in a 50ML foam bottle, our cleaner is dispensed in luxurious foaming suds. Experience what it's like to give your jewelry the ultimate spa-like treatment with this jewelry cleaning kit.

In-store Complimentary Cleaning

If you prefer a professional touch, take advantage of complimentary jewelry cleaning available in all of our stores. Regular professional inspections can help detect loose settings or any wear and tear that may need attention.

Since diamonds can damage your other jewelry, we recommend you keep your diamond jewelry in a lined case or jewelry box with dividers.

Clean your pearl jewelry by wiping it with a soft cloth when you take it off, as traces of perfume, hair spray, or any acid-based cosmetics can cause damage to the pearl's nacre. If your pearl jewelry pieces show more soil than a soft cloth can remove, wash them carefully in mild soap and lukewarm water, rinse, gently blot with a soft cloth, and allow to air dry.

We recommend you wrap your pearl jewelry in a tissue or keep them in a chamois bag as pearls are susceptible to scratches by other jewelry.

Most gemstone jewelry is safe for home cleaning with a mild soap, lukewarm water, and a soft brush. However, all gemstones are different. Please refer to our Gemstone Guide for a breakdown for each gemstone.

Certain gemstones are harder and can scratch other softer gemstones, so be sure to store all gemstone jewelry so that individual pieces do not touch each other.

Clean your gold and platinum jewelry with mild soap and water and a soft brush. Keep your gold from contact with chlorine. Dry and polish jewelry with a chamois or soft cloth after cleaning.

Gold can be scratched easily, so store it in a lined case or jewelry box with dividers.

Sterling silver jewelry should be cleaned with a mild soap and water solution, allowing the water to bead up, then pat dry with a soft cloth. Over time, sterling silver will blacken, or tarnish, over time - don’t worry, it’s only natural. When tarnish first becomes visible, you may also choose to clean your jewelry with any fine silver polishes, clothes, or tarnish remover.

Store your silver in a cool, dry place away from light. Don't wrap with rubber bands or rubber products as the sulfur in rubber causes tarnishing and corrosion.

Check the Water Resistance

If your watch is water-resistant, you can use a damp cloth.

If it is not, avoid getting it wet and use a dry cloth instead.

Remove Dirt and Dust

Use a soft microfiber cloth to wipe down the watch case and band.

For metal bands, use a soft brush with mild soap and water.

Dry Thoroughly

Use a lint-free cloth to dry the watch completely, especially around joints and crevices.

Clean the Crystal and Case

Wipe the crystal with a lens cloth to remove smudges.

If there are stubborn stains, use a small amount of mild soapy water.

Store in a Cool, Dry Place

Avoid direct sunlight and humid areas to prevent damage.

Use a Watch Box or Pouch

Store it in a dedicated watch box or a soft pouch to prevent scratches.

Keep It Away from Magnets

Avoid placing your watch near electronic devices that emit magnetic fields.

If Not in Use for a Long Time

For automatic watches, wind them occasionally to keep the movement lubricated.